Our fave old school 420 entertainer is trying a new bet, so to speak.
Kelly Rowland, New Edition, Snoop Dogg and Birdman are among those showing what it’s like to try and make it in music, a topic made hot by the overwhelming success of the Fox series “Empire.”
Rowland hosts and is a producer on “Chasing Destiny,” debuting April 5 on BET. The singer from Destiny’s Child fame takes viewers on a quest to find the next big female group.
“It’s not a reality competition show,” Rowland told a TV critics gathering Wednesday. “No one has actually gotten to see the journey of a group. We actually wanted to have everything documented and cameras following us.”
Rowland and Frank Gatson, a creative director and choreographer who worked with Destiny’s Child, had already teamed on the project before BET came aboard to turn it into a series. There will not be a judges’ table like “American Idol” and “The Voice.”
It’s all about the music on BET, with the cable network doubling down on series featuring singers and entrepreneurs in behind-the-scenes glimpses of the industry.
The cable network announced another new series called “Music Moguls,” featuring Snoop Dogg, Birdman, Jermaine Dupri and Damon Dash. The eight, one-hour episodes debut June 28. The rappers and producers try to balance their family lives with the demands of the industry.
BET has previously announced a miniseries on New Edition, the ’80s R&B group whose breakout star was Bobby Brown, ex-husband of the late Whitney Houston.
Another upcoming BET series is called “Inside the Label,” set about music industry entrepreneurs.
More proof that good weed keeps great talent motivated, or at least active and relevant.